As an experienced Lead Generation Expert and Digital Marketing Specialist, you will spearhead the design, execution, and management of our digital marketing
campaigns. Your focus will be on driving quality leads and inquiries through diverse online channels, with a spotlight on social media platforms, Google
AdWords, and Meta.
Key Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence for company and clients.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Actively contribute to the development of a comprehensive digital marketing strategy.
- Design compelling email campaigns to drive lead generation.
- Coordinate with external partners, agencies, and vendors to execute marketing campaigns and initiatives.
- Drive lead generation efforts by identifying and targeting potential customers through various online platforms and channels.
- Develop and implement lead nurturing strategies to guide prospects through the sales funnel.
Functional/Technical Competencies:
● In-depth knowledge of various social media platforms, best practices, and
website analytics.
● Solid understanding of HTML, CSS, and JavaScript is required.
● Highly creative with excellent analytical abilities.
● Outstanding communication and interpersonal skills.
● Up-to-date on the latest trends and technologies in digital marketing.
● Drive lead generation efforts by identifying and targeting potential customers
through various online platforms and channels.
● Perform effective sales presentations, demonstrations, and negotiations to
close deals.
● Certifications in digital marketing (e.g., Google Ads, HubSpot, Facebook
Blueprint) are advantageous.
● Experience with email marketing platforms like MailChimp, Constant
Contact, or similar.
● Proficiency in using CMS platforms